The Ordinary is the world’s most sought-after skincare brand
Haarnul10

19Dec

The Ordinary is the world’s most sought-after skincare brand A hit with Gen Z, notably thanks to social networks like Instagram and TikTok, The Ordinary has scored runaway success in just a few years,Read More
Social media: new beauty influence trends for 2021
Haarnul10

12Nov

Social media: new beauty influence trends for 2021 Kolsquare conducted an in-depth study on the drivers of beauty influence on social media. The platform, specialized in the optimization of influence marketing campaigns, examinedRead More
Make-up: Is orange set to be the next hottest color for lips?
Haarnul10

12Nov

Make-up: Is orange set to be the next hottest color for lips? Overshadowed by the mask in recent months, lipstick is making a comeback in a color no one was expecting: a flashy, bold orange – moreRead More
Virtual stores: a relevant solution between physical and digital shopping
Haarnul10

12Nov

Virtual stores: a relevant solution between physical and digital shopping Dior Parfums, Clarins, Charlotte Tilbury… virtual cosmetics stores are flourishing on the web, reinventing the online experience. As shopping in physical stores is hindered byRead More
Online beauty purchases are appealing, under certain conditions
Haarnul10

08Nov

Online beauty purchases are appealing, under certain conditions With this year’s lockdowns, consumers found themselves turning to online purchasing in recent months but they haven’t been buying with their eyes shut. Before goingRead More