Make-up: Is orange set to be the next hottest color for lips?

Overshadowed by the mask in recent months, lipstick is making a comeback in a color no one was expecting: a flashy, bold orange – more vibrant than ever. By the way, it is certainly one of the most popular shades on social media today. A punchy shade to inject a dose of optimism in our daily life until the summer.
Lipstick isn’t dead yet! The pandemic has certainly meant it’s been out of the spotlight for a while, relegated to the background by mask wearing, but we haven’t seen the last of it. It is even making a comeback in its most daring shade, a vivid orange that will not go unnoticed this summer. It remains to be seen if it will really get to be seen by the world live in the flesh, or if it will rather make a statement as the star product in beauty styling pix posted on social networks.

Need for optimism
And yet, by all indications the global pandemic was at the root of a return to more natural makeup looks, with a smoothed-out but not overloaded complexion, lips that are shiny but not tinted, and a more distinct eye, but not overly made up. This penchant for going back to basics is directly linked to lockdowns and the implementation of working from home, as well as to the necessity of wearing a mask in public spaces. Why spend time and effort on a sophisticated makeup look that no one will see? So now what does this return to a vibrant color like this orange signify? The end of the pandemic? That seems somewhat further off. It seems more linked to a need for optimism, freshness and cheerfulness, in response to a gloomy period.

And there’s no denying it! These orange lips, these looks full of energy and daring, have a feelgood effect in the midst of the covid era. The positive impact of vibrant colors on the human mind is well known!