The Ordinary is the world’s most sought-after skincare brand A hit with Gen Z, notably thanks to social networks like Instagram and TikTok, The Ordinary has scored runaway success in just a few years, counting more and more fans worldwide each year. Now, research reveals that The Ordinary is the world’s most sought after skincare brand, topping the list of most searched skincare brands

Social media: new beauty influence trends for 2021 Kolsquare conducted an in-depth study on the drivers of beauty influence on social media. The platform, specialized in the optimization of influence marketing campaigns, examined the behaviour of several hundred brands and influencers on Instagram, Facebook, Twitter, YouTube, and TikTok from January 2020 to February 2021. The analysis of quantitative data was completed with about

Make-up: Is orange set to be the next hottest color for lips? Overshadowed by the mask in recent months, lipstick is making a comeback in a color no one was expecting: a flashy, bold orange - more vibrant than ever. By the way, it is certainly one of the most popular shades on social media today. A punchy shade to inject a dose of optimism in our

Virtual stores: a relevant solution between physical and digital shopping Dior Parfums, Clarins, Charlotte Tilbury… virtual cosmetics stores are flourishing on the web, reinventing the online experience. As shopping in physical stores is hindered by current regulations, brands respond with digital solutions to recreate proximity with customers. A few days before the November lockdown in France, Clarins launched a first virtual store before spreading the

Online beauty purchases are appealing, under certain conditions With this year’s lockdowns, consumers found themselves turning to online purchasing in recent months but they haven’t been buying with their eyes shut. Before going to the checkout with their virtual shopping cart, consumers look for certain guarantees including free samples, virtual try-on tools and personalized recommendations, as a new report by e-commerce platform Nosto